Banking

When was the last time you actually were in contact with your customers? Maybe when they opened their account or when they came in for some mortgage advice — and after that? Banks are pushing customers to use e-banking for general payment and service functions, the payment orders come in by mail, there are sophisticated web site with product information and customers are supposed to use ATMs to get cash or upload their chipcards. All of these are efficient solutions indeed — for both bank and customers. But at the same time they reduce the bank's opportunities to stay in touch with their customers. That's where the daily stream of customer correspondence comes in, like account statements, confirmations, forms etc.

Efficient document processes and effective communication

Of course you can choose to implement the production processes related to these documents as efficient as possible: focussing on costs, optimised processing speeds, centralised administration & management, and flexibility as to printers and post processing hardware.

But, research has proven that this type of communication scores the highest attention rate compared to mailings, e-mail, SMS and TV-ads which turns them into an interesting marketing channel especially for the financial market — a customer touch point to draw attention to your organisation, products and services. Reason enough to consider the effectiveness of your customer communication as well.

Document Dialog offers solutions for improving both the efficiency of the document processes and the effectiveness of the customer communication.