Document and Marketing

Many people hardly read their mail or even throw it away unread. That does not apply to invoices, statements of account or other transaction documents. Research shows that on average, customers spend 42.5 seconds on reading such documents. That is almost three times longer than the time they spend on direct mail (15.2 seconds) or on electronic advertising (18.8 seconds). So why not use the transaction document as the ultimate marketing tool?

Customer Communication Management (CCM)

Customer Communication Management (CCM) focuses on the combination of document and marketing. In other words: how do you use transaction documents, such as invoices and statements, for the promotion of your products? Each document has space for an extra  personal message. And in every e-mail you can easily include a link to a specific page on your web site. The trick is to deploy these tools effectively, focusing on the customer. Document Dialog can help you do this.

Our solutions

Document Dialog can offer you solutions and tools to:

• generate so much information about your customer that you can truly focus on your customers in your communications. Click on All information on your customer for this; 
• create document templates with white space for personalised messages. Click on TransPromo for this;
• let the Marketing department create and manage these messages. Click on Campaign Management for this; 
• insert Quick Response codes in your documents, with which you will attract customers to your web site. Click on Interactive marketing using QR codes for this;

But Document Dialog has more to offer. Talking about your documents, we both decide together which solutions suit your organisation the most. Make an appointment for a conversation and let your documents do the talking.