• Effectiviteit
  • Effektivität
  • Effectiveness
  • Effectiveness
 
This is why we recommend to start with the development of a road map regarding its electronic output; the Electronic Output Strategy (EOS).

Effectiveness

When we talk about the effectiveness of customer communication, we are actually referring to the document's intention: Any document is either pure informational or it contains a call for action. We have gathered a few examples of how Document Dialog can help you improve the effectiveness of your customer communication:

Introduce a modern Document Creation System in order to effectively personalise your customer communication on a customer level. Effective communication is clear, understandable and focused on the recipient. Document layout, tone of voice, use of images, icons and business graphics have a high impact on how well a document is perceived. A clear statement can reduce call centre traffic and even generate additional business by a happy customer. A personalised form with pre-filled fields is sent back faster. A clear bill may get paid immediately. A relevant message almost certainly creates more interest.

Apply Datastream Conversion & Transformation in order to generate one single customer statement with a complete overview of a customer’s engagement with you – especially for customers who have more than one of your products. If your databases do not provide the necessary information, you can use transformation software to gather the content from print files and to generate the new consolidated statement.

Provide a Self-Service Web Environment
When generating a complex proposal for a customer, automatically create a personalised web page with relevant information, relevant links and personalised graphics to visualise the various options of your offering. And place the link in your proposal.

Generate additional business opportunities by applying White Space Management. Create space on statements, transaction documents and standard correspondence for personalised and relevant messages. Not only for up- and cross-selling but also for financial advise, PR-messages and regional office activities.

But that’s not all. We are confident that “talking about your documents” we’ll find the best solution to improve your production process and meeting your business objectives at the same time.