Campaign Management

Once you have decided to add marketing or promotional messages to your transactional documents, you’ll have to think about

• the messages
• the conditions under which they should appear (also referred to as business logic)
• the timeframe for each message – start and ending date for your campaign
• their priority if there is room for more than one message
• and who should be responsible for managing all this – ideally someone in the marketing department or product management.

This is where Campaign Management comes in. A modern document composition tool, like DOC1, has modules for campaign management suited for non-ICT users (Content Author). The ideal solution provides web-based campaign management independently from the rest of the document template. This way you can develop, test and deploy new campaigns independently from the document specifications, which may be rather complex when you think of bills and statements and are usually managed by another team.

Document Dialog provides document-related solutions, which cross the gap between ICT and Marketing, and help the business to achieve their business objectives. Not only do we understand the technology, but also its organisational implications; therefore we can help you develop your Customer Communication strategy and embed Campaign Management into your document workflows.